According to the Food Marketing Institute's Power of Seafood 2020 report, quality is the most crucial factor when shopping for seafood. 69% of consumers said quality was the most important factor, up from 59% in the 2019 report.
Taste and flavor are the most important factor for 53% of consumers, up from 42% last year. Quality, taste, and flavor go hand in hand. Better quality equals better taste and flavor.
In order to improve quality, it needs to be monitored, measured, and tracked. The certified quality reader is the easiest and most objective to measure the quality of fish, seafood, poultry, and other proteins.